GOLF DIGEST TEES OFF IN THAILAND

Golf Digest is the second global magazine to appear this year with a licensed Thai language edition.
The 60-year-old marketing leader has been licensed in Thailand by Media Transasia, publishers of other licensed magazines including Men's Health, OK! and Seventeen.
The launch March issue of Golf Digest Thailand sells for 150 baht and runs to 138 pages, at least 30 of which appear to be paid-for advertising. That's very good for a first edition.
Thailand seems like a natural progression for this title, given the fact there are already local editions in Malaysia, Singapore, Indonesia, Hong Kong, China, Korea and Taiwan.
The golf magazine sector in Thailand has at least half a dozen home grown titles. And although Golf Digest is priced significantly higher that local competition, it's subscription rate is just 60 baht per copy. That gives readers a real financial reason to make the switch from buying in the shops.
This month is also set to see the appearance of at least one more licensed title with the Thai language launch of Guitarist magazine from the U.K.