NEW LOOK/FOCUS FOR PROPERTY REPORT

I guess it's about time to tell you about my new magazine.
Property Report South East Asia is an evolved edition of two previously established regional magazines - Property Report Thailand, and Property Report Singapore, Malaysia and Indonesia. We feel the time is right, for a number of reasons, to enter the market as a single regional title. There's nothing like it out there with an established distribution network throughout Thailand, Singapore, Malaysia and Indonesia. For the first time we've also expanded distribution into Hong Kong, and we're also looking at getting copies into Cambodia and Vietnam.
June's first issue is already getting some great responses, not least from advertisers in Thailand. One said: "This is the answer to my prayers, as no one is buying [property] in Thailand so why would I want to advertise in a magazine that only covers Thailand?"
We debuted copies of the magazine at the SMART International Property and Investment Expo in Hong Kong earlier this month, and the feedback we got from buyers and investors there was extremely encouraging.
Ensign Media, my employer and the publisher of Property Report South East Asia, has more than 10 years combined experienced of publishing quality magazines aimed at the high end of the sector. For us, not being solely restricted to one country for our income makes absolute sense. If one country is down, like Thailand for example, we have areas like Singapore and Bali which are on a roll.
Along with a subtle redesign, there is a move away from commercial and retail property in favour of a firm concentration on luxury residential property. It's what our readers want, and now they'll be able to compare properties from places like Cambodia, Phuket, Johor Baru and Bali in one single publication. l have been using a slogan to sum up our stance: "You're serious about Property, so are we." That, simply put, is what we're about.

Disclosure: I am Managing Editor for Property Report South East Asia.