INSIDE UNITED GETS A THAI EDITION

New magazines have continued to appear in significant numbers on the shelves in Thailand, however 2010 to date has seen only a few local language licensed editions of global magazines make it to print.
Last month, Inside United: The Official Manchester United Magazine launched a Thai edition published under licence from Manchester United Football Club and Haymarket Media Group by Bangkok-based Plus One Media.
The first issue was launched in time for the start of the new English Premier League Season and, according to the press release, "gives fans of the club in the Kingdom unrivalled access to their favourite team and its star players old and new". The 100-page magazine will be published monthly and is priced 120 Baht (US$3.92).
The club already has close links with Thailand. Not only is there a loyal local fan base but ex-Manchester United star player Bryan Robson is the national team coach, the club has a number of branded restaurants and stores in the country and now a major Thai sponsor.
Plus One Media already publishes a Thai edition of Haymarket’s football bible FourFourTwo as well as their own men’s magazine Rush.