NEW MAGAZINE, BARGAIN SUBS OFFER

Alpha Southeast Asia is the latest publication to join the ranks of Thai language business magazines.

The Hong Kong-based title was launched in January 2007 and is now expanding its reach by way of local language editions of the publication which, according to its website, is the first and only institutional investment magazine.

The June 15 - July 15 Thai language edition runs to 52 pages and sells for 100 baht. Advertising, as you would expect from a niche title, is light.

What's interesting is the subscription business model this publisher employs. Ten issues (1-year) are available for 2,000 baht directly from the publisher - that's double the price you'd pay buying each issue from Asia Books!