SCIENCE ILLUSTRATED SET TO DEBUT

Post International Media is set to launch Science Illustrated Thailand magazine this week.

As exclusively revealed by this website in April, the Thai language edition will be the latest licensed magazine to appear on the shelves in Thailand when it makes its debut on Friday. A print-run of 25,000 copies and a cover price of 110 baht has been announced by Bonnier, the overseas publishers who originally launched the title in 1984.

Post International Media, a division of Post Publishing - the publishers of The Bangkok Post - currently has local language licensed editions of Elle, Elle Decoration, Cleo, Marie Claire and Martha Stewart Living magazines in its portfolio.

This will be Thailand's first licensed local language science magazine, and arguably the most niche publication to appear so far. It will be interesting to see the level of advertising it is able to attract.