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Thursday, August 25, 2011

ECONOMIST CIRCULATION UP IN ASIA

Subscriptions to the Asia Pacific edition of The Economist grew 8.7 per cent during the first six months of 2011, contributing to an overall 4.3 per cent rise in circulation for the regional edition.
The magazine's headline audit revealed average weekly sales of 146,016 copies - with 83,912 paying subscribers, 21,171 single copy sales, 2,159 multiple copy subscriptions and 38,537 bulk sales. Of the latter, some 16,000 went to airlines. For anyone interested in magazine circulation auditing, the ABC statement can be found here.
Last year The Economist reported overall sales in Thailand of 5,227 copies per edition for the first six months of the year, and interestingly circulation of the magazine in the Kingdom has been declining from the January-June period of 2008 which saw 6,528 copies sold per week on average.
So while The Economist is increasing its circulation in most parts of the world, it does seems to have been bucking the trend in Thailand. 

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