SUBSCRIPTION SUCCESS

Here's a question for you. What percentage of copies of TIME's Asia edition were sold as single copies through bookshops and on news stands during 2010? Each edition recorded an average net circulation of 361,331 copies throughout the year according to data from the Hong Kong Audit Bureau of Circulation.
The answer to my question is 6.91 per cent. Just 24,992 copies per week on average were sold as single copies - with a massive 278,299 copies sold as part of a paid subscription agreement.
TIME isn't alone in achieveing high subscription percentages. Fortune's Asia Pacific edition recorded an average of 57,252 paying subscribers from its overall average circulation of 87,175 copies during 2010. Just 4,513 - or 5.17 per cent - of its copies were sold as single copies in bookshops.