BKK POST CIRCULATION UP 4.15%

Circulation at The Bangkok Post rose 4.15 per cent during the first half of 2011 from the previous six month period, according to data published by the Audit Bureau of Circulation. 

The English language daily recorded average daily sales of 44,754 copies during the six months ending June 30, 2011 - up from the 42,967 copies during the last half of 2010 and slightly less than the 44,901 copies recorded for the same period last year.

The detailed audited circulation report shows that single copy sales of the newspaper rose by an average of just 75 copies per day from the previous six months, now standing at 12,335. The number of subscription copies fell by slightly under 400 copies per day to 16,086, while the number of bulk sales rose from 14,147 to now stand at 16,243 copies on average per day.

So, although the headline figure shows a healthy 4.15 per cent rise, the vast majority of this increase can be attributed to bulk and multi copy sales of the newspaper to places like airlines and hotels.

The Bangkok Post is Thailand's only newspaper with an independently audited circulation.