OUT-OF-DATE FOOD MAGAZINE ON SALE

Thailand is not the only country where old editions of magazines are still on the shelves.

In Singapore I spotted this May 2011 edition of BBC Good Food on sale at a supermarket this week. For a magazine that's been on sale for more than five months it's in remarkably good condition, suggesting not too many people have browsed it.

The fact the retailer hasn't removed this edition from sale indicates to me they don't care about magazine sales. If they did they'd make sure only current editions were on sale. The publisher also needs to share some of the blame for not ensuring all sales and returns are accounted for.