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Tuesday, October 06, 2015

A MAGAZINE WITH NO ADS

Yes, that's right. This magazine - roughly translated as Karma Magazine - has been running for 10 years and the latest edition doesn't have a single ad.
In fact, both the inside front cover and inside back cover - both normally considered prime advertising positions - are entirely blank.
Another amazing fact about this magazine is the cover price - just 35 baht. Most magazine in Thailand cost at least that to print, so for 116 pages you certainly get value for money with this magazine.
The sales rate for this magazine must be huge, given the sales outlets will take a substantial percentage of every copy sold (50-60% is not unusual) but I am given to believe the topics, which include horoscopes and how to cope with difficult situations in a Buddhist way, makes this a must-buy title every month.

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