MORE ADVERTISING CHALLENGES

Traditional publisher in Thailand are facing challenges for advertising dollars - from everywhere.

Take this example I snapped yesterday. Low-lost airline Air Asia (with, I might add, a large ad budget) has chosen to advertise on the side of one of Bangkok’s countless tuk-tuks. The monthly cost will be roughly the same as a single page in one of Thailand’s most-popular magazines – but which do you think will give more exposure and more value for money for Air Asia?

Let me know what you think?