STILL THE SAME

Although this example (right) That I took about one hour ago at my nearest shopping mall is one of the better magazine shelf displays in Thailand, it still underlines the problem that publishers have in achieving their sales goals through attractive cover designs and headlines.
The fact is - most of the cover is covered by other magazines and the changes of seeing a creative headline is remote.
This is one thing that has not changed at all in the ten years since I started writing The Bangkok Bugle and the magazine and publishing industry in Thailand.