ORGANIC: BEST IN MANY WAYS

I wrote last week about the importance of Google rankings for journalists, and that all comes as part of Search Engine Optimisation (SEO).
I have been in my current role as Group Editor for a property publishing company in Bangkok, and I am forever finding ways to measure the effectiveness of what I am writing.
One of the key measurements is organic search, which in simple terms involves where you rank first in Google without having to pay. Ranking top organically means Google recognises you as an authority on the topic and ranks you accordingly.
There are other factors involved but that's the simplest. So you can imagine my sheer happiness to have the top three organically-ranked searches for "Thailand property news" in just three months.