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Thursday, July 24, 2008

A NEW WAY TO BUY MAGAZINES

Magazine publishers have to fight for each and every sale, so you can imagine my fascination in this recently developed unit from the United Kingdom. Vending machines have been around for years so I guess it was only a matter of time before magazines began to benefit. This unit allows payment via credit or debit cards, and magazines are supplied in a box which allows for all sorts of reader bonuses - including subscriptions.
I'm not aware of any publishers that have invested in these units, and equally I've not seen any in Thailand. Would you buy a single issue or even a discounted subscription from one of these machines? Airports seem to be one area where these concept works well at the moment but there are endless options.

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