XPRESS ADVERTISING
Looking at Tuesday's Daily Xpress it's easy to see why Nation Multimedia Group are looking to cut costs. Just 6.2 of the 28 pages are advertising, and I'd guess that at least one of those is barter or promotional advertising and not revenue-generating.
So that's around 20 per cent of the pages generating income, and even if the sales team are achieving the holy grail of rate card prices that's still not going to come close to covering the printing and distribution costs, let alone all the other costs that go into making a newspaper.
2 comments:
That's indeed pretty scary. Maybe the English-language market is already over-saturated?
For a free newspaper that is awful and will be losing money.
Most free newspaper work on around 60% + advertising content.
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