ADVERTISING REVENUES DOWN

The Bangkok Post, reporting the latest research from Nielsen Media Research, reveals advertising revenues in Thailand were 7.6% down year-on-year last month (September). Spending during the first nine months of this year was down 1.5% year-on-year to 66.2 billion baht.
Television is by far the biggest category, accounting for more than 58% of all spending. Newspapers, ranked second, take a 16.77% market share while magazines account for some 6.62% of all advertising revenues. Radio and transit (bus, for example) advertising were the only sectors to post positive growth in September.
Personally I feel the political situation here has little to do with the fall in revenues; more of a factor is the global economic situation. On the ground it's certainly becoming harder in the magazine advertising sector, but if you have a good brand and an attractive reader demographic there are still companies out there that want to advertise.