THAI MARKET FOR ENGLISH CHINESE MAGAZINE
Asia Media Journal is reporting the launch of an English edition of the Chinese National Geography magazine, the first such Chinese magazine to appear in English and be sold overseas.
According to the report the magazine ".. is devoted to China's geography and culture and will target overseas Chinese who are keen to rediscover their roots, international executives who travel frequently to China and anyone who is interested and appreciates the cultural and geographical richness of China."
Published by M Media Group, the title is one of China's best-selling magazines with a monthly circulation of 800,000 copies. The English edition is set to launch on January 1 and Thailand is included as one of the target markets.
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