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Wednesday, October 15, 2008

THAILAND GETS MORE

A Thai language edition of More magazine is set to launch in coming weeks. The Meredith-published magazine from the United States will be launched in the Kingdom by Rakluke Family Group.
More
magazine brands itself as 'style, health and sex and dating advice for women over 40'. It debuted in 1998 and currently has a North American circulation of 1.2 million copies per month.
More
will launch in Thailand in what is a difficult time for magazine publishers. The women's magazine market is saturated but this title is aiming at a slightly different demographic to the likes of Her World, Madame Figaro, Elle and the many other magazines with 20-40 year-old females in their sights. I wish More and Rakluke the best of luck with their new venture.

NOTE: The North American edition of More that is coming to Thailand is not related to the celebrity UK-based magazine of the same name.

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