AD SPEND DOWN, MAGAZINES HIT HARD

Figures from research group AC Nielsen released yesterday showed advertising spending was down during the first four months of 2009 - with the magazine sector hardest hit.
Spending on magazines was down 14.7%, with newspapers and radio both suffering 12.7% declines. Overall, ad spending is expected to show a 3.5% contraction during the first six months according to Group M (Thailand), one of the country's top media buying agencies.