AD SPEND CONTINUES DOWNWARD TREND

Advertising spending in Thailand declined more than 5 per cent during the first half of 2009 compared with the same period last year.
Spending on magazines (down 14.81 per cent), newspapers (down 14.62 per cent) and radio (down 13.74 per cent) suffered the most, with transit (up 29.65 per cent), Internet (up 9.09 per cent) and cinema (up 3.26 per cent) bucking the downward spiral, according to data from the Nielsen Company (Thailand).
Television occupies a staggering 59 per cent share of ad spending. Newspapers, ranked second, account for 15 per cent while Internet accounts for less than 0.25 per cent.
First half results from some of Thailand's biggest media companies are expected to be released to the Stock Exchange of Thailand during the coming weeks.