READER'S DIGEST: "NO IMPACT IN THAILAND"

The Thailand operations of Asia's biggest selling magazine will not be impacted by the Chapter 11 Bankruptcy filing by its parent company in the United States.
Paul Heath, President of Reader's Digest Asia Pacific and Acting Managing Director of Reader's Digest Asia said last week: "Reader's Digest Asia's operations are not part of the U.S. debt restructure process and remain business as usual, with no changes for its employees, vendors or business partners.''
Reader's Digest has a Thai language edition (and in more than 20 other languages around the world) and the English Asia edition is widely distributed here.
I liken what's happening in this case to what has been happening to General Motors in recent months. GM has operations in Thailand there were, in some way, affected by what was happening to its U.S. parent. And that's despite operations in this part of the world being financially secure and relatively strong.
Despite the statements of "business as usual" there are bound to be implications, even if only in terms of brand perception.