WHAT ON EARTH IS A "PRE-FIRST ISSUE" ?
Twelve is the latest magazine to join the throngs of Thai language titles on the shelves. The quarterly magazine, which sells for 90 baht and is published by Forever Yours Co. Ltd. is focused on lifestyle, fashion and entertainment issues.
But what makes this magazine unique is the fact that the current October-December edition is dubbed the "pre-first issue"? What on earth is that about? Why not just call it the first edition because it's freely available on the newsstands throughout Bangkok?
Sadly that's the only thing that is unique about this magazine. The content certainly isn't, and there's not much to differentiate this magazine from scores of others in this sector. That's probably reflected in the fact there are just 10 ad pages within the 152-page inaugural edition.
I hate to be critical because I know how much work goes in to producing any magazine, but you really have to give your readers a reason to buy, and in this case I can't see anything that will make this magazine a "must have".
2 comments:
It's not often you make a mistake, but you have clearly not read the cover. The new magazine is not a quarterly, but a 'quaterly'. Students of obscure numeracy topics will have heard of the quater-imaginary numeral system. Perhaps the 'pre-first' edition is a function of such a system?
Ron,
Mistake? Or just plain didn't notice it. Thanks so much for picking this up and for the quaterly explanation. I guess subsequent edition will show whether it's a genuine mistake.
In frequency terms at least, this magazine is quarterly so it'll be a few more months before we know.
Cheers,
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