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Thursday, May 29, 2008

LET'S ALL HAVE A PARTY

The Nation held a party last night, billed in their own words as a 'celebration of the re-launch of The Nation'. So it's taken two months for the party planners at Nation Towers to make this happen? The Nation morphed into 'Thailand's biggest business daily' at the start of March", or did someone forget to tell them?
My guess it the transformation has failed to attract the anticipated extra revenue and readers and the newspaper needs another publicity push. The simple, and very Thai, way is to have a party, even when you've really got nothing new to say. Whether this will get more readers and that all important extra revenue is debatable.

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