PRINT IN THE DIGITAL AGE
The New York Times has an interesting story about how one publisher in the United States now gets the majority of its advertising income online. It will be a long time before the same happens in Thailand although even in the two years I have been here I've seen a growing tendency towards online in preference to print.
It will take time before many Thai publishers adopt the 'online first' strategy, and even longer before advertisers fully support them. But with print costs escalating, advertising income declining and more people switching to the web for their news it will happen here, eventually.
2 comments:
The Manager newspaper has a hard copy version, and an online version. Its website is the country's most popular news site, and in the top six most popular Thai website overall.
As such, it probably makes more money from online advertising than the advertising which appears in the hard copy version of the paper.
We cannot argue that Thai media outlets have yet to grasp the importance of online content. The Manager isn't the only news site which is updated during the day, but it is the outstanding one in its field. Year after year, it wins awards for best Thai news website to prove it.
I agree about Manager; it's a good example of a Thai publishing company embracing the power of the web. However from my own experiences advertisers still prefer print so I would not be so sure that Manager makes more online - at least not yet. Don't get me wrong though - they're going the right way about it.
And it's funny you talk about awards as that is going to be the subject of my next post, not online though - more about Thai publications competing against titles from overseas.
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