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Sunday, May 18, 2008

THE SKY'S THE LIMIT FOR ADVERTISING

Thailand, like anywhere else in the world, has many options for advertising. You name it - it has potential for advertising. Logo jets - the branding of airlines with corporate messages - is just one option available and Nok Air offers what I consider to be excellent value for money in this area.
The cost for branding one of their planes with your corporate message is 250,000 baht (US$ 7,500 approx.) per month. That's the same as the cost of one page in a daily newspaper and around two weeks' exposure on a prime billboard in central Bangkok.
Which option do you think gets more exposure? There's also a one-off production charge of around one million baht to take into account, but for certain products and services I'm sure this option for advertising in Thailand will provide an excellent return on investment.

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